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Research papers

Taking the cost out of R&D and researching again

As consumer healthcare costs escalate, the pharmaceutical industry continues to lose consumer trust. Pharmaceutical companies can reduce consumers drug costs as a route to improving the industry's image by reducing prices and thereby profits; or...

Catalogue: Global Healthcare 2006
Author: Bob Leitman
February 6, 2006
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Citation

Leitman, B. (2006a, February 06). Taking the cost out of R&D and researching again. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/taking-the-cost-out-of-r-d-and-researching-again